The Toyota Way

Toyota Way

With its emergence as a diversified, international corporate leader, Toyota has an established set of values, beliefs, principles and business methods that act as the lifeblood of the company; we call them The Toyota Way.

Two main pillars support The Toyota Way: Respect for People and Continuous Improvement.

Respect for People

Toyota President and CEO, Akio Toyoda

Continuous Improvement

With these pillars in mind every Toyota associate throughout the world is urged to take professional and personal responsibility for advancing the understanding and acceptance of The Toyota Way.

Know the Way, Lead the Way

We are looking ahead and we will get there by 'Knowing the Way'.

The Value of Things

Every Toyota product has its own, unique value to a customer. Toyota Value, however, is something that is shared across the board. It is the special value provided to every customer. It is about striving to add the individual touch wherever possible. It is about looking ahead and adding value in new situations created by the diversification of customer needs and social changes.

Our aim is for customers to interpret Toyota Value as 'Toyota always provides value optimised for me', which means multiple elements, simultaneously working in harmony, at the highest level of performance.

Core Values


We value open and honest communication.


We value diversity and treat all people with equal and mutual respect.


We put the customer first.


We strive for excellent quality in all we do.

Social Involvement

We care for our society and aim to make it a better place.

Ownership And Responsibility

We take responsibility for all we do.


We always do the right thing, even when no one is watching.


"My focus is on my customers and it all starts with me. I will always remember that the customer comes first."

This is the ideal we have set for our staff, it is how we want them to interact with you, their clients. Toyota Touch is the working habits that we live by, and so do our staff, so that they in turn can provide a reliable and outstanding service.

Toyota Touch is the foundation that we’ve built this ideal upon. Six important pillars support it:

Organisations supported by Toyota

Toyota as a whole is dedicated to sharing that value with not only its customers but also to those in desperate need.

Gauteng Province
KwaZulu-Natal Province